What Is Meta Muse Spark, and Why Should Business Owners Who Use Facebook and Instagram Pay Attention?

Stephen Diaz

Published on: 09/04/2026

Meta launched Muse Spark on April 8, 2026 — the first AI model from Meta Superintelligence Labs. It is rolling out to Facebook, Instagram, WhatsApp, and Messenger in coming weeks. Here is what the Platform Intelligence Model means for business owners who use Meta platforms.